Gain Control with MoneyMark!

May 12, 2015 by Jon Elias

Sometimes, it can feel like you don’t have much control over your finances. You might be able to see what’s happening with your account, but as far as changing anything? It might take a while to get anything done.

USAgencies Credit Union is changing that with their new app! MoneyMark is a tool that allows you to easily add all of your financial accounts in one place so you can view your total spending, savings, and goals with one secure log in. MoneyMark gives you the power to take control AND a chance to win with their MoneyMark sweepstakes!

Entering the contest is easy! Log in to MoneyMark (found right inside Online Banking and the Mobile App) and add at least one account before May 31st, 2015. You’ll be automatically entered into the drawing to win a Nest product that uses technology to promote your safety and security, just like USAgencies does.

Eight winners will be drawn; you could be one of them!

Prizes you could potentially win:

2 Nest Learning Thermostats – a $249 value each
4 Nest Protect Smoke/Carbon Monoxide Alarms – a $99 value each
2 Dropcam Pro Cam Systems – a $199 value each

Take control of your money today! Visit USACU.ORG/MONEYMARK to learn more!

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Online Marketing and the Bot Invasion

January 8, 2015 by Jon Elias

Illustration by Brad Jonas

Online marketing is a great tool, isn’t it? You get thousands of impressions on a daily basis from people all over the world. Your Facebook page, your Google AdWords, and your blog are viewed by anyone and everyone with a computer, getting attention no banner, billboard, or grassroots advertising campaign can come close to achieving.

That 15 minutes of fame you were promised in the 60s suddenly turned into a 24/7 live feed of your business activity, making your corner store bakery a worldwide phenomenon. And the best part? You can see it all happening and record it with online statistics.

Sounds great, right?

Well like many ventures, Online Marketing isn’t free of it’s own issues. In fact, online marketing seems to be inundated with it’s own Bot Invasion, sent to destroy your analytics numbers and inflate your digital budget. Just when you thought the T-9000 was your worst enemy…

The Association of National Advertisers recently published their findings on a major online fraud study, and discovered 11% of display ad impressions purchased by 36 major US advertisers were served to bots. Video ads were even worse, with 23% of all impressions sent to non-human traffic. One unnamed premium lifestyle site was sending 98% of its video ads to Bots.

To put that into perspective, this trend means that of the $140 billion the globe will spend on digital marketing, $15 billion will be lost to Bots through display ads alone.

Assimilate This!

Think you’re getting away bot free? Think again: sites related to finance, family, and food have the highest percentage of bot fraud, anywhere from 16%-22%. Bot’s don’t need sleep, infect personal computers, and can view thousands of sites at a time.

So what can you do? It looks like Bots are a way of Online Marketing life. Is resistance to Bot Fraud futile if you’re trying to get your name out there?

Well, the last time I checked, you can’t steal impressions from a moving bicycle with Ad Space. Especially when you’re getting 132,000 impressions per bike per month. Not to mention the 13.8% ROI you get from our PPP Interactive Promotion.

Yeah, we like to brag.

Don’t misunderstand, Online Marketing is a great tool, and one that we use frequently. You are reading our Blog after all. But when you’re looking for personalized attention, numbers that deliver, and a marketing plan free of the Bot Invasion, look no further than the bike lane. Our Brand Ambassadors pass along info about all our vendors, advertisers, and local events on every delivery. As an added bonus, they also happen to be immune to Bot Assimilation.

Contact us to break away from Bots and get your name out to the world!

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advertising

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Advertise with Style, like Bowery Bagels!

November 6, 2014 by Jon Elias

There’s nothing like a steady relationship. We wrote about our partnership with Bowery a few months ago, and find it still holds true today! Check out how we are a perfect match:

There’s something beautiful about symbiotic relationship. Whether it be the honeybee and the flower, the Clownfish and the Sea Anemone, or the Shark and Remora, partnerships between two parties can bring about some wonderful results. At Portland Pedal Power, we are very lucky to have quite a few partnerships that would even make a honeybee jealous.

Take for example our great relationship with Bowery Bagels! Bowery has been serving Portland since March of 2012, with with delicious bagels and schmears for sale at more than 80 retail locations. Once they opened their own storefront, Bowery reached out to PPP to fulfill their delivery needs and, as they say, the rest is history.

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