Fun and prizes were aplenty in Portland during the busiest shopping day of the year last week. As announced in our previous post, Portland Pedal Power and Old Town sustainable products retailer, Seven Planet, teamed up to offer prizes via a twitterized geo-caching give-away campaign. The objective was a promotional one for our two companies, and this one was fun because it involved lots of freebies for participants. PPP bikes and riders were positioned at changing locations (“geo spots”) throughout the day on NW 23rd Ave, Downtown and the Pearl District whilst clues where tweeted out. The first to find them became instant winners, taking away dozens of donated prizes from Seven Planet and gift certificates from Botanica Floral Design (located inside the Seven Planet store). “The store and the site rocked it… something must have been working that day”, reported Seven Planet’s John Friess. This is music to our promotional ears.
Some of the prizes included the following. See more information about these and many more sustainable wares on the Seven Planet site.
- Lunchskins – reusable sandwich bags
- Preserve – ‘nothing wasted – everything gained’ kitchen tupperware and containers
- Skoy Cloth – reusable towels
- Flip & Tumble – shopping bags
- Pangaea – organic, fair trade, cooperative – roasted coffee
If you’re wondering what’s behind the name, Seven Planet offers products across seven categories: apparel, energy, food, health, household, shelter and travel. So now you know. Each of these categories includes a fresh collection of well-thought products and innovations. It’s a fun site to surf and the store is a great destination with a cafe and florist (Botanica) inside.
Got a promotional campaign idea for PPP? Want to partner with us? Give us a shake.