In advertising, Products, sustainability


Roses: The tried and true way of telling that significant other that they mean the world to you. Other flowers just don’t seem to cut it, and certainly don’t send the right message (take it from me, a handful of dandelions stopped being cute when you pass the age of 9)

But at the same time, everyone does roses, right? What kind of message are you sending with wilting, drab flowers you grabbed at the last minute from the drug store?

Whole Foods and Portland Pedal Power are teaming up to bring you something completely unique for this coming Valentines Day. You can order two dozen Whole Trade Roses to be delivered in the Downtown Portland area this coming February 13th and 14th. (Valentines Day!)

So what are Whole Trade roses? The Whole Trade® Guarantee seal means these flowers meet specific criteria, including:

  • Meets Whole Foods Product Quality Standards
  • Provides more money to producers
  • Ensures better wages and working conditions for workers
  • Cares for the environment
  • Donates 1% of sales to Whole Planet Foundation®

This isn’t just empty bragging rights, either. Whole Trade products also give back to the communities they come from. Thanks to the Whole Trade® Guarantee, a “social premium” amount is paid for every case of flowers, supporting community projects in Ecuador, Colombia and Costa Rica. Take a look at the positive impact yourself:

Ready to get some bonus points in the Valentines Day department? Get your orders in early so you can head into the Valentines Day weekend stress free this year!