Portland Pedal Power’s extended family is getting some press these days. Shortly after winning $1,000 grant through Wella’s Hairdressers at Heart Charity Challenge, Denise and Anna Wetherell, wife and daughter of our Founder and Co-Owner Ken Wetherell, were featured in the cover story of Oregon Jewish Life magazine for the work they’re doing to stop rape and genocide in Africa. The article, written by OJL editor Deborah Moon, details the efforts that the Wetherell girls have made with Pamper for a Purpose, an annual event that they launched in 2011.
Pamper has made a legitimate impact so far, catching notice from Jewish World Watch, which has similar goals to fight genocide and other atrocities happening throughout the world. JWW’s Outreach Director Mina Rush is quoted in the article, saying that Pamper is “a brilliant idea that everyone loves” and that she needs a Denise Wetherell in every city.
This is a guest blog written by Denise Wetherell of Lake Oswego’s Shear Creations Salon. After learning about the horrors of genocide in North Africa, Denise and her daughter, Anna, started a grassroots effort called Pamper for a Purpose, which is in its third year.